Stanford Football 2001 Media Guide

Stanford Football 2001 Media Guide

Stanford Basketball 2004 Media Guide Cover

2001 Stanford Football Media Guide Cover

Rossman Art produced this media guide cover and poster in collaboration with Terry Smith Creations for Stanford University’s 2001 football season. A major purpose for this and other media guides is as a recruiting tool to new players. Media guide covers are often the first introduction for these potential All-Stars. Therefore, an identifiable and eye-catching image is paramount. This design captured that goal with a gladiator theme.

Think 2019 Landing Page

Think 2019 Landing Page

Think 2019

The Think 2019 page lands users on a customized overview of this event for Watson’s Marketing, Commerce, and Supply Chain segments. It provides participants with relevant scheduling information and featured speakers in these segments.  The static image of the page reveals only a small amount of the actual content embedded in the dynamic tabs on the page. See the live page for full access to the content.

Jeff:  I custom built the Think 2019 page to spec with help from my agile team and input from our sponsors. The team will iterate on this page as the event date approaches. What is seen here is a snapshot in time, in constant flux with promotional offering shifts, but the images captured here represent a major launch which took place on 11/22/18

Watson Customer Engagement home page

Watson Customer Engagement home page

Watson Customer Engagement

The Watson Customer Engagement home page lands users on a top level overview of Watson’s Marketing, Commerce, and Supply Chain segments. It is updated with relevant promotions and events in the top bands and drives users to the three segment pages in the lower band where potential customers can move into a more detailed description for each segment and offering.

Jeff: I worked with an agile team on the IA, Content, layout, look, and performance of the page for mobile and desktop. We developed the page inside a template driven content management system under Watson branding guidelines.

 

This page  page has been retired, but the images captured here represent a major launch which took place on 10/29/18.

Watson Supply Chain Site

Watson Supply Chain Site

Watson Supply Chain Home

Watson Supply Chain Solutions

Perfect order

Visibility

Connect & collaborate

The supply chain site contains 4 top level pages designed to present an overview of Watson’s AI capabilities in supply chain though analyst reporting, case studies, product offerings, and supporting resources. The home page contains three “Solutions” bands that link to the  Solution pages which move deeper into segment features where customers can decide which products may work best for their business needs.

Jeff: I worked as an Art Director with an agile team on the IA, Content, layout, look, and performance of the pages for mobile and desktop. We developed the pages inside a template driven content management system under Watson branding guidelines. Color and image were key factors in determining the design and branding of the site as it relates to two other Watson pillar sites, Commerce and Marketing. Supply Chain uses a dominant teal with blue accents to brand page content.

 

These pages are snapshots in time, in constant flux with promotional offering shifts, but the images captured here represent a major launch which took place on 11/14/18

IBM 2018 Holiday Visualization Pages

IBM 2018 Holiday Visualization Pages

IBM 2018 Holiday Visualization Pages

In November and December of 2017 Watson Customer Engagement was tasked with creating two pages devoted to holiday season buying trends. Watson AI was employed to gain insight into variables such as weather, distance traveled to retailers, online buying habits, and other factors. The results were published in a timely manner for the 2018 new year.

Jeff: I worked directly with the client, their designer, and team of content writers to translate two hand coded pages into IBM’s newer content management system (CMS). I worked with the designer on graphic asset creation and used my knowledge with the CMS to build the pages from scratch on the new platform. Once the pages were built out graphically I worked with the content writers to refine the layout and advise them on template limitations such as character count and font scaling. Data was also still being collected as these pages were built through December of 2017, so the pages went through several iterations after publication. This was only possible through the rapid template creation and publication capabilities within the CMS.  Results went live within minutes!

Holiday Sales Visualization Page

This page focuses on the data gathering methods and insights that can benefit retailers.  Visit the live page to access all the tabbed content within the page.

Holiday Sales Prediction Page

This page focuses on the predictions and results gathered from data. Visit the live page to access all the tabbed content within the page.